Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 49 stores in a seven state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.
We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.
Our 49 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that’s why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you’re looking for.
We pride ourselves in everyday low prices along with being the industry leader in product knowledge and customer service.
We opened RuralKing.com to the public in 1997, in an effort to reach out to the world, offering products that may not be available in regions our current stores do not service. Our goal is to use the internet to let the world know what a great organization Rural King is, as well as provide access to our diverse product line on a national level.